The name AT-1 reflects the idea of being ‘At One’ with the vehicle. It captures GWM’s philosophy that a great driving experience is achieved when driver, vehicle, and environment work together seamlessly. AT-1 represents this harmony by optimising every aspect of the vehicle so that driver feel confident, connected, and in control.
GWM AT-1
Built for Confidence, for Local Preference
Engineered for ANZ Roads.
AT-1 is a strategic philosophy that continually optimises product development for GWM in the ANZ region. It reflects a deep commitment to optimising every GWM vehicle for the best performance on local roads and to deliver confidence, capability, and comfort for local drivers.
Real Roads. Real Learning.
AT-1 is grounded in the belief that the driving experience must be felt and understood in the real world, learning from the environments our customers drive in, across every kilometre they travel and every bump they encounter. This mindset draws on decades of local engineering experience and applies it with a relentless focus on making every interaction between driver and vehicle more natural, intuitive, and confidence inspiring.
At its heart, AT-1 is about optimisation. It focuses on improving every vehicle little by little, every day, through continuous refinement of ride and handling, calibration of ADAS systems, and optimisation of towing and performance.
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Always Improving. Never Finished.
AT-1 is never finished. It is a philosophy of continuous evolution where insights from real-world ANZ conditions drive ongoing enhancement. The lessons learned extend beyond the region, contributing to GWM’s global engineering knowledge and shaping the next generation of vehicles.
Local Insights. Global Impact.
AT-1 represents a culture of curiosity, discipline, and progress with a distinct focus on the needs and preference of drivers right here in the ANZ region. By living and breathing the driving experience every day, GWM ensures its vehicles are not only suited to today’s conditions but continually evolving to meet the expectations of tomorrow’s drivers.