GWM has capped off 2025 with its strongest year on record, delivering 52,809 new vehicle sales, a significant 23.4% increase year-on-year, while the overall Australian automotive market declined 0.9% according to national VFACTS numbers.
The result solidifies GWM as Australia’s 7th most popular vehicle brand and the nation's leading Chinese brand while demonstrating the company's growing resonance with Australian buyers.
GWM's success was driven by strong demand across its diverse product portfolio, with several models delivering their best-ever annual sales results.
The Haval Jolion led the charge with 19,413 units sold, representing 36.3% year-on-year (YoY) growth and cementing its position as one of Australia's most popular SUVs in the Small < $45K segment.
The GWM Cannon range also hit new heights in 2025 with 12,412 sales, representing a 34.1% increase over the previous year. Cannon Alpha recorded 2,524 units, up 38.8%, with customers increasingly shifting to the new energy option via GWM's proven Hi4-T PHEV platform, which now dominates the sales mix.
Rounding out GWM’s biggest sellers was the recently updated Haval H6 medium SUV which recorded 13,217 sales for an increase of 6.5% over 2024.
The Tank 300 surged 46.7% to 5,035 units, reflecting growing appetite for true off-road capability, particularly following the introduction of the 2.4-litre diesel powertrain in 2025.
In 2025, the brand introduced seven significant new models and variants, broadening customer choice across every segment. Key launches included the refreshed Cannon ute powered by the new 2.4-litre diesel (in single and dual-cab configurations), Tank 300 2.4-litre diesel powertrain, H6GT PHEV (which now accounts for 50% of H6GT powertrain sales), Alpha Hi4-T PHEV, all-new H7 SUV, refreshed H6 including new powertrain options underpinned by the latest Hi4 technology, and Tank 500 Hi4-T PHEV. This aggressive product expansion demonstrated GWM's commitment to meeting diverse Australian customer needs across conventional, hybrid, and electric powertrains.
Beyond product, GWM invested heavily in the customer experience throughout 2025. Strategic additions to the dealer network brought the brand closer to customers nationwide, improving accessibility and service coverage. GWM’s network now comprises 123 dealerships, representing a 10 percent increase in 2025.Complementing this growth, GWM announced a $1 million investment focused on increasing parts availability, expanding technician training, and strengthening service infrastructure to elevate the aftersales experience.
"This record result validates everything we've been building toward," said John Kett, Chief Operating Officer, GWM Australia. "To achieve a 20%+ growth while the overall market contracted shows that Australian customers are responding to our combination of advanced technology, genuine value, and improving customer experience.”
Mr Kett added: “But what excites me most is the foundation we've established with our expanded dealer network, and stronger aftersales capabilities, demonstrating that we're not just selling vehicles, we're building a sustainable, customer-focused automotive brand. With seven new model launches in 2025 and our growing presence in new energy vehicles, we're positioned well for an even greater 2026. The nearly 53,000 new customers who chose GWM last year have our commitment that we'll continue raising the bar in 2026 and beyond and we thank them, our dealer network and staff for this amazing result."
As GWM enters 2026, the brand does so with clear momentum and a well-defined roadmap for sustained growth. Strategic investments throughout 2025, including product expansion, dealer network growth, localised engineering, and enhanced aftersales support, have established a robust foundation, positioning GWM not merely as a value alternative but as a credible mainstream choice for Australian families.
In 2026, GWM plans to launch at least seven new models in Australia, all offering new energy options featuring innovative Hi4 and Hi4-T technology. These vehicles will deliver enhanced performance, capability, and efficiency, firmly establishing GWM as one of the brands with the broadest and most competitive product portfolios in the country.
As new energy vehicle segments accelerate and customer expectations continue to evolve, GWM’s diversified portfolio across petrol, diesel, hybrid, plug-in hybrid and electric powertrains ensures the brand is well positioned to respond as market demand shifts. For a company that has progressed from challenger to established player in less than 16 years, 2025 represents more than a record-setting year, it marks a new benchmark that underscores GWM’s ambition to become a permanent top-tier player in Australia’s automotive landscape.