GWM is proud to announce another key building block in its growth strategy with a new co-major partnership with Richmond FC.
As the biggest partnership deal ever for the brand Down Under, this new deal takes GWM into the AFL for the first time opening up considerable opportunity to build brand awareness and preference amongst new vehicle intenders.
With a Top 5 market position in its sights, the partnership across one of Australia’s biggest sporting codes and with one of its biggest teams will elevate the GWM brand to new levels.
The AFL and Richmond’s reach will help to ensure national coverage across the multi-year partnership term.
GWM has negotiated a significant number of partner benefits including on-kit branding with GWM taking over the lower back position of the Tiger’s guernsey.
The decision to partner with the Tigers was simple.
With a strong heritage, excellent culture and one of the best on-field records over the past decade the Tigers can also lay claim to being amongst the top 4 AFL clubs for TV viewership, membership, game day attendance and social media engagement.