GWM has launched a new online Car Configurator for Australia and New Zealand, giving customers a more intuitive, visual and personalised way to explore the range and build their ideal vehicle – while making it easier for dealers to continue the conversation.
The experience has been redesigned end to end to help customers understand model and variant differences faster, compare options with confidence and carry their research with them from screen to showroom.
A clearer, more engaging way to explore the range
The new configurator features a single, streamlined journey that puts vehicles and key information front and centre.
Large, immersive imagery showcases each model and variant, helping customers quickly see what sets them apart. Users can now follow a simple long‑scroll experience that brings key details together in one place – from core specs and stand‑out features through to finance options.
The result is an experience that feels more like exploring a vehicle in person with guided steps along the way.
Built for how people shop today
The configurator is designed for the way customers research vehicles now.
On mobile, the layout and controls have been reworked so that essential information and key actions stay within easy reach. Customers can start building and refining a configuration on a phone, then pick up where they left off on a tablet or desktop without losing their work.
Across all devices, the focus is on keeping the experience simple and intuitive: fewer clicks and a more natural flow from browsing the range to narrowing down a shortlist.
Your personal GWM “garage”
To support longer consideration cycles, the configurator introduces a personal “garage” where customers can save their favourite builds.
Drivers can store and manage 5 up to configurations in their “garage”, making it easy to:
Compare different models and variants
Revisit and refine choices over time
Share preferred setups with family or friends for input
Instead of starting from scratch every time, customers have a single, familiar space they can return to as their needs and preferences evolve.
Finance options made simple
Understanding affordability is a key part of choosing a vehicle, so finance options are now surfaced more clearly throughout the journey.
Customers can explore indicative finance scenarios within the configurator itself, without needing to search for separate tools. This brings the conversation about budget and repayments into the heart of the experience and supports more confident decision‑making.
A smoother handover from online to showroom
The new configurator is designed to make the transition from online research to in‑person conversation easier for both customers and dealers.
Each saved configuration generates a unique code that customers can share with their preferred dealer. When they arrive at the dealership, the dealer can pull up the exact setup the customer has been working on – including model, variant and key options.
This helps reduce time spent reconstructing choices, avoids confusion about which vehicle the customer has in mind and allows more of the visit to focus on questions, test drives and next steps.
A better experience at every step
By centring the Car Configurator around real customer and dealer needs, GWM has created a digital experience that makes it easier to discover the right vehicle, have better conversations in the showroom and move more confidently towards purchase.
