A discovery into the brand
This is a belief that runs through every employee and every department at GWM, here and around the globe. It’s a belief that has driven the company forward from the day we were founded in 1990 to push the boundaries of what a car can do. And it’s the same relentless belief that has seen GWM specialise in building cars that are fit for purpose. With each model specifically engineered with intent to meet the needs of our customers in the most inspiring and innovative way.
By specialising in a fit for purpose principle, we design our cars with a relentlessly customer first approach knowing every vehicle plays more than one role in their lives.
There’s a simple philosophy we live by here at GWM. It’s what unites us as a company. It’s also what separates us from the rest of the competition. ‘Improving little by little everyday’.
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Headquartered in Baoding, Hebei, GWM is China’s leading producer of affordable SUVs and Utes, and have recently branched out to create an impressive range of New Energy Vehicles (NEVs) to fulfil its ongoing commitment to sustainability.
Technology is at the centre of everything we do. This is based on GWM’s principle of ‘excessive investment’ in Research and Development (R&D) to enhance effectiveness, seek industry leadership and lay the foundation for continuous independent innovation.
From design, engineering, 4WD capabilities and best value for money, GWM has continuously been recognised and awarded around the globe for the past years.
