Partnerships & Ambassadors

Here are some of the exciting and inspirational partnerships, brands, and national events that GWM has been involved with, and will continue to support throughout 2025.

The Richmond Football Club competes in the Australian Football League (AFL), the number one sporting code in Australia. With 105,084 committed members, the Club prides itself on continuing to build a “strong and bold” future.

The Club was formed in 1885 and has won 13 Premierships in the history of the VFL/AFL competition, including recent successes in 2017, 2019 and 2020.

The Sydney Thunder is an Australian franchise professional cricket team, competing in Australia's domestic Twenty20 cricket competition, the Big Bash League. The Sydney Sixers is an Australian professional franchise men's cricket team, competing in Australia's domestic Twenty20 cricket competition, the Big Bash League (BBL).

The One New Zealand Warriors, founded in 1995, are an iconic force in New Zealand's sports scene, competing fiercely in the NRL (National Rugby League). The club boasts a rich legacy as the nation's largest and oldest professional sporting franchise. Precinct 95, the heartbeat of Warriors fandom, is now reborn as the GWM Fan Zone.

At GWM, our values resonate deeply with the ethos of the City2Surf. We believe in community, in determination, and in the joy of the journey. As proud supporters, we're not just here to see you start the race; we're here to cheer, encourage, and celebrate with you every stride of the way. As the heartbeats of tens of thousands echo through the streets of Sydney, GWM stands beside each runner, sharing in the excitement, the challenges, and the elation of the finish.

The World Surf League (WSL), established in 1976, is the global home of surfing. The WSL is dedicated to changing the world through the inspirational power of surfing by creating authentic events, experiences, and storytelling to inspire a growing, global community to live with purpose, originality, and stoke.

AusCycling is the National Sporting Organisation responsible for the development, facilitation, and growth of all forms of cycling in Australia. International accrediation enables AusCyclying to host multiple national and world championships in all cycling disciplines across Australia.

Ambassadors

We’ve partnered with others who are pushing the boundaries of what’s possible by carving their own paths.