The highly anticipated ORA 5 SUV has officially arrived in New Zealand with first shipments landing into Auckland next week.
Deliveries to GWM dealer showrooms across the country are expected within the coming days, meaning that prospective ORA 5 buyers can now book a test drive with their local dealer and get their first behind-the-wheel experience of this highly anticipated, all-electric SUV.
Since being unveiled with sharp retail pricing in April, there has been strong demand for the ORA 5 SUV in New Zealand.
With cars now being available imminently for test drive, strong sales momentum is expected from launch enabling the ORA 5 to become one of an increasing number of core volume models for GWM as it continues to increase market share and build towards its ambition of a Top 5 sales position in New Zealand.
The ORA 5 is a model which GWM, and its 20-strong dealer network, have been looking forward to for some time with the combination of a fully electric powertrain in a stylish SUV body style expected to hit the sweet spot for many EV buyers, as indicated by the strong pre-launch interest.
Priced from just $36,990 Driveaway, the ORA 5 is New Zealand’s most-affordable SUV-based EV and arrives at the right time for buyers increasingly looking towards value-led electrified options to help manage rising living costs.
Launch pricing:
· GWM ORA 5 SUV Lux - from $36,990 + ORC
· GWM ORA 5 SUV Ultra - from $39,990 + ORC
To say that the ORA 5 SUV is the right car, at the right price at exactly the right time is by no means overstating the importance of this new addition to the GWM range.
Superbly priced and positioned, the ORA 5 SUV brings greater size, capability, and gravitas to the ORA nameplate while reinforcing GWM’s focus on delivering affordable, technology-led electric mobility across core growth segments.
According to NZTA data, Year-To-Date GWM sits as New Zealand’s 3rd biggest PHEV brand and the 4th biggest for hybrid. The addition of the ORA 5, with more ORA models slated for launch this year, now provides GWM with a real opportunity to also become one of the country’s biggest EV brands and further strengthen its position as a true leader in the New Energy Vehicle space.
GWM ANZ Chief Operating Officer, John Kett, said “It’s no secret that we’ve been keen to add a fully electrified SUV to the range for some time and the ORA 5 SUV is the perfect model to kick start GWM’s EV ambitions.”
“The philosophy at GWM is quite simple – to give more New Zealand access to smarter, safer and better-equipped vehicles at a price they can afford, and the ORA 5 certainly meets that criteria. The ORA 5 SUV’s class-leading technology and segment leading pricing is a statement of GWM’s intent to Drive to Top 5 in the EV segment across the ANZ region.”
“While our range of hybrids and PHEVs have been chosen by an increasing number of New Zealand new car buyers, we’re confident that a new range of ORA EVs, starting with the ORA 5 SUV, will enable GWM to become the brand of choice for an even greater number of Kiwis wherever their powertrain preference lies.”
