A discovery into the brand

Why GWM? First the car, second the car, third the car.

This is a belief that runs through every employee and every department at GWM, here and around the globe. It’s a belief that has driven the company forward from the day we were founded in 1990 to push the boundaries of what a car can do. And it’s the same relentless belief that has seen GWM specialise in building cars that are fit for purpose. With each model specifically engineered with intent to meet the needs of our customers in the most inspiring and innovative way. 

Driven to Succeed

‘Good enough’ isn’t in our vocabulary. With an uncompromising focus on innovation, quality, growth and safety, we are determined to become a major influence on the global automotive industry.

Designed for You
Looking over the shoulder of a man in a brown knitted jumper in his car

By specialising in a fit for purpose principle, we design our cars with a relentlessly customer first approach knowing every vehicle plays more than one role in their lives.

Our Future is Sustainability

The sustainability of the planet, and of GWM, means a dedication towards advanced technologies and the development of renewable energy sources.

Our Philosophy

There’s a simple philosophy we live by here at GWM. It’s what unites us as a company. It’s also what separates us from the rest of the competition. ‘Improving little by little everyday’.

Service technician using a tyre iron to change undo the lugs nuts of the wheelService technician using a tyre iron to change undo the lugs nuts of the wheel

The History of GWM

Headquartered in Baoding, Hebei, GWM is China’s leading producer of affordable SUVs and Utes, and have recently branched out to create an impressive range of New Energy Vehicles (NEVs) to fulfil its ongoing commitment to sustainability.

Industry Leading Technology

Technology is at the centre of everything we do. This is based on GWM’s principle of ‘excessive investment’ in Research and Development (R&D) to enhance effectiveness, seek industry leadership and lay the foundation for continuous independent innovation.

Honours and Awards

From design, engineering, 4WD capabilities and best value for money, GWM has continuously been recognised and awarded around the globe for the past years.