GWM

A discovery into the brand

Why GWM? First the car, second the car, third the car.

This is a belief that runs through every employee and every department at GWM, here and around the globe. It’s a belief that has driven the company forward from the day we were founded in 1990 to push the boundaries of what a car can do. And it’s the same relentless belief that has seen GWM specialise in building cars that are fit for purpose. With each model specifically engineered with intent to meet the needs of our customers in the most inspiring and innovative way. 

Brand Position

All Scenarios · All Powertrains · All Users

• All scenarios: GWM develops vehicles for all scenarios — from sedans and pickups to SUVs, heavy-duty trucks, motorcycles, and RVs — all led by a passion for exploration.

• All Powertrains: we offer users a wide range of power options—ICE, PHEV, HEV, BEV, and hydrogen energy.

• All users: We take root locally, serve locally, and have built a full-chain global system that spans development, research, planning, R&D, and testing—ensuring technology truly serves local users.

Brand Value

True Spirit · True Passion · True Integration

Brand Value
Technology Driven · Without Limits · For Everyone

Brand Mission
Tech to Enjoy Every Journey. The true value of technology lies in taking on the complexity—so users can enjoy the simplicity.

Brand Vision
Smart, Capable, and Future-Ready – No Matter What You Drive

Uncompromising
Driven to Succeed

‘Good enough’ isn’t in our vocabulary. With an uncompromising focus on innovation, quality, growth and safety, we are determined to become a major influence on the global automotive industry.

Specialised
Designed for You
Looking over the shoulder of a man in a brown knitted jumper in his car

By specialising in a fit for purpose principle, we design our cars with a relentlessly customer first approach knowing every vehicle plays more than one role in their lives.

Dedication
Our Future is Sustainability

The sustainability of the planet, and of GWM, means a dedication towards advanced technologies and the development of renewable energy sources.

Pushing Boundaries
Global Ambition.
Local Mission.
Pushing Boundaries
Global Ambition.
Local Mission.

Our ambition is to continue pushing the boundaries of what a car can do. Here in Australia, in arguably one of the most competitive car markets in the world, the opportunity for a new car brand born out of specialisation to make its mark has never been greater or more exciting. As old technology quickly makes way for new advancements and developments, Australians are searching for new solutions to drive them toward a better future.

We know Australians have a love affair with their cars. We also know there’s an expectation of quality, craftsmanship and supreme reliability demanded in every vehicle. Which is why GWM only works with the world’s best engineers and designers to create a range of vehicles that are not only stylish, attractive and highly functional - they’re also perfectly suited for the Australian lifestyle and Australia’s varied conditions.

GWM is a global intelligent technology company, whose business includes automobile and parts design, R&D, production, sales and service. Consisting of brands such as HAVAL, ORA, STEED, TANK, P300 and P500.

Service technician using a tyre iron to change undo the lugs nuts of the wheelService technician using a tyre iron to change undo the lugs nuts of the wheel

The History of GWM

Headquartered in Baoding, Hebei, GWM is China’s leading producer of affordable SUVs and Utes, and have recently branched out to create an impressive range of Electrified Vehicles to fulfil its ongoing 
commitment to sustainability.

Industry Leading Technology

Technology is at the centre of everything we do. This is based on GWM’s principle of ‘excessive investment’ in Research and Development (R&D) to enhance effectiveness, seek industry leadership and lay the foundation for continuous independent innovation.

Honours and Awards

From design, engineering, 4WD capabilities and best value for money, GWM has continuously been recognised and awarded around the globe for the past years.

Tank

Discover the Tank 300

Dusk Orange Tank 300 parked on a small gravel dune with rolling hills in the background

Haval

Discover our SUV Range

Ute

Discover the Cannon