GWM has extended its partnership with the One New Zealand Warriors for a further three years, continuing as the club’s official automotive partner through to 2029.
GWM first joined forces with the Warriors in 2024, marking the brand’s first major sporting sponsorship in New Zealand. Since then, the partnership has grown to include the club’s NRL, NRLW, New South Wales Cup, Jersey Flegg Cup, SG Ball Cup and Harold Matthews Cup teams.
The inclusion of the NRLW team is a significant addition to the extended partnership, reinforcing GWM’s commitment to supporting the entire Warriors organisation and championing the growth, visibility and profile of women’s rugby league in New Zealand.
“GWM’s impact as a partner has been exceptional from the outset, adding energy and passion to our valued relationship,” said One New Zealand Warriors CEO Cameron George.
“Their innovation and creativity in bringing our brands together to create special fan experiences is a key reason they’re capturing the hearts and minds of Kiwi car buyers. We’re thrilled to extend our partnership for a further three years.” GWM Country Manager NZ Cameron Thomas said the partnership had become an important part of GWM’s growth in New Zealand.
“The One New Zealand Warriors’ partnership has become a very important part of GWM’s journey in New Zealand and being part of a partnership that supports the full club, including the women’s team, is something we are genuinely proud of,” said GWM Country Manager NZ Cameron Thomas.
“Over the past few years, we’ve seen the partnership evolve from a traditional sponsorship into something much more meaningful – a platform that allows us to connect with Kiwis in an authentic, entertaining and distinctly local way."
“The success of Wahs Selling Cars has shown us what’s possible when we bring the One NZ Warriors, our people and our vehicles together."
“We’re not just using the partnership to build awareness; we’re using it to demonstrate our products, bring our brand to life and create genuine connections with Wahs fans across the country."
“We’re incredibly proud to extend our partnership and continue building on what we’ve started. The One NZ Warriors have a passionate and loyal fanbase, and together we see a huge opportunity to do even more – putting our vehicles at the heart of the partnership and showing Kiwis what GWM is all about.”
With 20 dealers nationwide and an expanding range of SUVs, utes, hybrids, plug-in hybrids and EVs, GWM is entering a significant new phase of growth in New Zealand.
The extended Warriors partnership is a key part of GWM’s Go Local, Grow More strategy, helping the brand build stronger connections with Kiwi customers through local partnerships, community engagement and real-world experiences.
