GWM New Zealand has recorded its strongest month on record, with 667 vehicle registrations in October 2026 and a 4.4% share of the New Zealand automotive market.
The result sets a new monthly registration record for GWM in New Zealand, surpassing its previous high in June. The GWM ORA 5 also finished October as the country’s best-selling electric vehicle, accounting for 7.1% of EV registrations.
Key Highlights:
● Record Volume: 667 registrations in October, the brand’s best monthly result to date.
● Market Share: 4.4% of the overall market, ranking GWM seventh for the month.
● EV Leadership: GWM ORA 5 SUV ranked as New Zealand’s best-selling EV in October, with 7.1% of EV registrations.
● Year-to-Date Performance: GWM ranked sixth overall, with 4,673 registrations and a 3.7% market share.
Product Success Drivers
The record result reflects GWM’s focus on giving Kiwi drivers greater choice across its growing vehicle range, with strong performances from its established SUV models and a milestone month for the GWM ORA 5.
● GWM ORA 5: Recorded 123 registrations in October, as ORA 5 led the electric vehicle sales rankings.
● GWM Haval H6: Led the brand’s October result with 299 registrations, placing ninth among all models for the month.
● GWM Haval Jolion: Contributed 113 registrations, supporting GWM’s strong SUV performance.
The introduction of models including the Haval H7 and Cannon Hi4-T PHEV, alongside new 3.0-litre turbo-diesel offerings, is central to GWM’s strategy of providing customers with more choice across vehicle types and powertrains.
“October is a significant milestone for GWM in New Zealand. Our strongest sales month to date reflects the growing number of Kiwis choosing GWM and the strength of the range we’re bringing to market,” said Cameron Thomas, Country Manager, GWM New Zealand.
“It’s particularly exciting to see the GWM ORA 5 SUV take the top spot as New Zealand’s best-selling EV for October. Combined with the continued success of the Haval H6, and the arrival of exciting new models such as the Haval H7 and Cannon Hi4-T, we’re giving customers more choice than ever to suit the way they live, work and drive.”
“GWM New Zealand is on an incredibly exciting journey. It is a journey built on the strength of our local leadership team and the commitment of an outstanding dealer network, who together have pioneered and grown the GWM brand over the past 18 years. Their passion, belief and determination have demonstrated what is possible when we share a common ambition. With an exciting wave of new products and technologies arriving in New Zealand over the next 12 months, we have every reason to be confident in our future. Our ambition to become a Top 5 automotive brand in New Zealand is no longer a distant aspiration - it is an opportunity firmly within our reach.” Said John Kett, Chief Operating Officer, GWM Australia & New Zealand.
GWM New Zealand is well positioned to build on this record-breaking performance, with an expanding model range and continued focus on delivering more choice for Kiwi drivers into 2027.