Local dedication. Enduring innovation.

Celebrating our 18 years in Australia.

18 years in Australia.

GWM arrived in Australia in 2008 with two utes, the first Chinese car maker to sell in either country. Eighteen years on, more than 250,000 Australians have chosen a GWM.

Since then, GWM has kept giving drivers more to choose from.

In 2025, GWM sold 52,809 vehicles in Australia, its best year yet. Today the range spans HAVAL, TANK, Cannon and ORA, with petrol, diesel, hybrid, plug-in hybrid and electric options, sold and serviced through dealers across Australia.

Our Story

2008 to 2012

A new name on the road.

GWM's first line-up in Australia was simple: the V240 and SA220 utes, followed by the X240 SUV and, in 2011, the V200 diesel. Value brought buyers in, and in April 2012 the Foley family became GWM's 20,000th Australian customer.

2013 to 2016

A new SUV brand.

In 2015, GWM launched the HAVAL brand with a dedicated range of SUVs, giving families and city drivers more choice alongside the utes.

An Aurora Green GWM Haval Jolion Hybrid driving through the countryside with grass and mountains in the backgroundAn Aurora Green GWM Haval Jolion Hybrid driving through the countryside with grass and mountains in the background
2017 to 2021

Earning trust.

A factory-direct operation, the Steed ute and, from October 2018, a seven-year, unlimited-kilometre warranty gave buyers more reasons to say yes. The GWM Ute arrived alongside new HAVAL H6 and Jolion SUVs, and in 2021 GWM sold 18,384 vehicles in Australia.

2022 to Today

More choice in Australia

Hybrids, the TANK 300 and ORA brought new technology to the range, followed by Cannon Alpha and TANK 500. GWM sold a record 52,809 vehicles in Australia in 2025, then welcomed its 250,000th Australian customer in August 2026, when Louise Johnson took delivery of a Flamingo Pink ORA 5.

250,000 customers and counting.

It took 14 years to welcome our first 100,000 Australian customers. The next 150,000 arrived in under four years.

Customers

2012

Customers

2021

Customers

2023

Customers

2024

Customers

2025

Customers

2026 and counting

From petrol and diesel to plug-in hybrid and electric.

GWM started in Australia with petrol and diesel utes. Today you can also choose from a self-charging hybrid, a plug-in hybrid or a fully electric GWM.

Self Charging Hybrid
HEV
The front of GWM's small SUV, GWM Haval Jolion Hybrid in Aurora Green, parked in front of hills with trees with the foglights illuminated

Self charging hybrid electric vehicles, or HEVs for short, use a combination of a hybrid battery and a conventional combustion engine to enhance power and increase efficiency. Self charging cars free up the need for a charging station.

Plug-in Hybrid
PHEV

PHEVs offer the best of both worlds, combining a petrol engine with a larger battery for extended pure electric driving. They can be charged via a power outlet or station, delivering greater fuel savings and lower emissions while keeping the flexibility of a petrol backup for longer trips.

Battery Electric
BEV

BEVs rely solely on rechargeable battery packs as their primary source of power. To recharge, these cars need to be plugged into an electricity source, such as a charging station or an outlet. Ideal for city dwellers and people who can access charging stations.

Here's to the next chapter.

Thank you to every Australian who chose GWM, and to the dealers and teams who look after them.

Little by little, every day.

FAQs