Having operated in Australia for 18 years, GWM has built its success through continual investment, innovation and a relentless focus on earning the trust of Australian consumers. Today, the brand sits among Australia's leading automotive manufacturers, with its sights firmly set on becoming a top five automotive brand nationally.
That ambition aligns closely with the Parramatta Eels, a proud Club with deep roots in Western Sydney and a clear focus on building sustained success on and off the field.
While the Club and GWM come from different industries and different parts of the world, both organisations share a commitment to hard work, continual improvement and building lasting connections with their communities.
GWM Chief Operating Officer John Kett said the partnership was founded on a shared belief that success is built together, with both organisations committed to growing the partnership for the long term.
"On the surface, GWM and the Parramatta Eels have very different histories, but at our core we share many of the same values," Kett said.
"Both organisations value hard work, the importance of earning the trust of the people who back them, and both are focused on building long-term success."
"We see this partnership as much more than a sponsorship. It's an opportunity to become part of the Western Sydney community, to support the Eels, their members and fans, and to build something together that both organisations can be proud of."
"For Parramatta, the goal is premiership number five. For GWM, our immediate goal is to become Australia's number five automotive brand. Different scoreboards, but the same ambition to keep climbing."
